Today’s The Wall St. Journal shares a funny story about the importance of displaying product dimensions in e-commerce.
This article shows the value of a brand. If the teakettle in the article shown had a Le Creuset logo, we’d know it was regular size. Tip: Look for trusted brands when shopping online.
The article doesn’t touch on this, but this dimensions problem also relates to POS systems. There is a trend among retailers to output their ...
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How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
October 11, 2023
Perk-y
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City, gives tier 1 customers ...
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Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.
Nice to see this sign at an indie store, The Art of Simple, in Seaside, Florida.
“You may not know this, but if you shop with Amazon.com, you are not supporting small local businesses. If you want Amazon to be the world’s only retailer, keep shopping online at Amazon.com.
If you enjoy shopping in our store, buy from us. We appreciate your support. Thank you.”
If I were asked, I’d recommend these tweaks to this:
It’s a formidable task, overseeing product development for all of Lenox’s flatware brands, which includes Lenox, Kate Spade, Oneida, Cambridge, Hampton Forge, Reed & Barton, and Gorham. Your tenures at Oneida and Bed Bath & Beyond, as the tabletop buyer, provide a solid foundation for this position.
Prior to Oneida, where I was senior product marketing manager when Lenox acquired us, I was at Bed Bath & Beyond for 12 years, most recently as the tabletop buyer. My whole ...
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Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. More than 67% of the brands surveyed by Bridge offer free shipping.
More than 65% of brands surveyed by Bridge offer free shipping, while just 14% of indie stores do. Brands often charge just $118 to quality for free shipping, while stores charge $190 (a $72 difference). Where would you shop?
Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading ...
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Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.
In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (Italy just welcomed its ...
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At Bridge, we make buying wedding gifts easy. Today’s Times covers buying a wedding online, which may start at $2,000. For people that grew up with an iPhone, it makes sense that more in-person purchases would be converted to online transactions.
This is our 'Save Local' seal. Save Local has a double meaning: one can save money by shopping locally and they can support local businesses.
Shopping online may result in shipping charges. When shopping local, one can skip the shipping charges--and receive the item instantly.
A hallmark of indie stores is that they are often in walkable areas. For this reason, the sticker has a shoe and a bicycle. When one shops at big box stores, one often doesn't walk. They drive. Similarly,...
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Last week, a Beatriz Ball sales rep helped Sara, the owner of The Monogram Shoppe in Indiana, succeed online. As you know, everyone is shopping online. Here is how the rep helped the store:
The sales rep provided a Bridge sign-up sheet to the store.
The store used the sheet to ask Beatriz Ball and other brands to sync products.
The store emailed Bridge this sheet.
Bridge quickly processed this sheet and emailed the store back a free Bridge account.&
In this time of uncertainty, how can your store help customers? I recommend reviewing the strategies of two retailers. The Fisherman's Wife (in North Carolina) and Elizabeth Clair's (in Mississippi) are promoting pick up and curbside delivery. Buying online and picking up in store is referred to as "BOPIS."
MacKenzie-Childs Gift With Purchase Promotion At Glassworks!
Just in time for Holiday shopping at Glassworks! From November 15th - December 15th, purchase $250 or more of products by MacKenzie-Childs and receive a free gift, a Black & Ivory Houndstooth Throw (retail value $68). Stop in either Glassworks and Cheeks location for this promotion! If shopping online, please call or email us to secure your Throw. Glassworks offers free gift wrapping!
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December 6, 2018
December 6, 2018
Vietri Holiday Promotion At Glassworks! A Holiday Gift Promotion from Vietri! Spend $250 or more on Vietri and receive this timeless Old St. Nick Handled Baker with Santa's Face (a $68 value)! This offer is good from December 6th - 11th. Stop in at either store to see the selection or shop on our website. If shopping online, please call or email us to secure your Baker.
Glassworks and Cheeks offer free gift wrapping!
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October 18, 2018
October 18, 2018
Free Engraving on Mariposa Metalware At Glassworks! An October Promotion from Mariposa at Glassworks! Order any of our three most popular Mariposa personalized pieces and receive FREE ENGRAVING! Offer is valid until October 31st and is good on the Pearled Service Tray (Large), Medium Pearled Service Tray, and Beaded 8" X 10" Frame. Stop in at Glassworks to personalize your favorite piece. Makes a great gift!
Glassworks and Cheeks offer free gift wrapping!
If shopping online, please either notate on...
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January 2, 2018
January 2, 2018
Does shopping online hurt your commute to work? It may. Read how shopping online hurts funding for roads, schools, pensions, and more. While Bridge is an e-commerce platform, weβre also a community platform and we want all parts of our communities to be strongβfrom the analog road to the digital highway. :)
Mother's Day Gift With Purchase From Vietri at Glassworks! Special Mother's Day promotion from Vietri at Glassworks. Spend $250 or more on Vietri products and receive a free Small Hibiscus Fluted Vase (pictured), a $68 value! This offer is available Thursday May 4th to Tuesday May 9th, while supplies last. If shopping online, we will email you a confirmation regarding your free vase, which we will add to your order.
Also, don't forget the Simone Perele Bra Fitting Event on May 4th at both Cheeks ...
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March 17, 2017
March 17, 2017
We are sharing what we believe is VERY EXCITING NEWS !!!
All Waterford Stemware is Now On Sale @ 25% Off regular pricing. This is a once a year event that will last until March 26th ... and can be taken advantage of by calling us (toll-free @ 877-489-4060) or by Shopping Online right here on this Great Website --- for yourself or for one of our Registered Brides
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February 25, 2017
February 25, 2017
Do you shop on Amazon? How about gilt or other online-only sites? Today's WSJ reports how shopping at some websites may be hurting your neighbors and fellow Americans by getting them fired. Almost 400 department stores are going to close across America--resulting in 1,000s of jobs being cut. I hope that our neighbors quickly get new jobs in what may come next. In the meantime, I encourage us to shop online at local websites and support our communities. Shopping online locally helps support local...
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